In March 2020, WWE agreed upon a new deal with Sony, the broadcaster of WWE shows in India. As part of the contract, WWE planned to produce more India-centric programming. However, those plans were put on hold due to travel restrictions caused by the COVID-19 pandemic.
WWE Superstar Spectacle is set to be a one-off tournament. Barring any last-minute changes, the show will begin on January 26, a day that is celebrated in India as Republic Day.
WWE fans will be able to watch the tournament on the WWE Network and/or on Sony. It was confirmed this week that the WWE Network is now exclusively available via SonyLIV in India.
WWE’s expansion in India
Nick Khan, WWE’s President and Chief Revenue Officer, discussed the company’s expansion in India during an earnings call in October 2020. He confirmed that WWE will showcase Indian Superstars in a special event in 2021.
Khan went on to say that deals like this will help maximize the value of WWE’s content both for distribution partners and fans. He added that, given the current environment, the company expects to invest in international deals “at a measured pace”.
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